MIAMI REALTORS MLS: Public Marketing Actions & Clear Cooperation
Verified: Jun 7, 2026
5 sources cited
This is not legal advice. Verify with your MLS before taking action.
MIAMI REALTORS MLS (SEFMLS) requires listing submission within 1 business day of any public marketing action. Which actions trigger that clock varies by MLS, but yard signs, social posts, email blasts, and IDX all count here. To stay compliant, submit to SEFMLS before or immediately after any public-facing activity. Rules last verified June 7, 2026.
Last verified: Jun 7, 2026
Marketing Actions Matrix
Action
Classification
Deadline
Notes
Check
Yard Sign
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Triggers CCP
1 business days
Explicitly listed in R&R Section 3.17 and CCP FAQ Flyer as public marketing. Triggers 1 BD submission deadline.
Social Media Post (Public / Property-Identifiable)
"digital marketing on public facing websites"
Triggers CCP
1 business days
Digital marketing on public-facing websites, including social media, is explicitly listed as public marketing in the R&R.
Email Blast (to general public or broad audience)
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Triggers CCP
1 business days
Email blasts are included in the CCP public marketing definition per the R&R and CCP FAQ Flyer.
Multi-Brokerage Listing Sharing Network or Communication
"multi-brokerage listing sharing networks or multi-brokerage communications"
Triggers CCP
1 business days
Explicitly listed in R&R as a form of public marketing: 'multi-brokerage listing sharing networks or multi-brokerage communications.'
Public Open House
"No showings or open houses are permitted while in Coming Soon Status."
Triggers CCP
1 business days
Open houses are prohibited during Coming Soon status. For active listings, public open houses constitute public marketing and trigger the CCP deadline. Office Exclusive listings may not hold public open houses.
Flyer Displayed in Window
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Triggers CCP
1 business days
Explicitly named in R&R Section 3.17 and CCP FAQ Flyer as public marketing triggering the 1 BD CCP deadline.
Broker / Agent Tour
"properties in Coming Soon Status cannot be shown by anyone this includes Open Houses"
Unknown
-
Broker tours are not separately addressed in retrieved primary sources. During Coming Soon status, all showings (including broker tours) are prohibited. For Active listings, the classification is not explicitly confirmed from accessible sources.
IDX Display on Brokerage or Third-Party Website
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Triggers CCP
1 business days
Brokerage website displays including IDX are listed in the public marketing definition. Suppression requires Active–Display on Internet N (DMEL) or Office Exclusive seller authorization.
Syndication to Public Portals (Zillow, Realtor.com, etc.)
"would NOT publicly display or distribute the information about their property on the internet or on third-party websites"
Triggers CCP
1 business days
Syndication to public portals constitutes digital marketing on public-facing websites under the R&R definition. Office Exclusive sellers may direct suppression via MIAMI-10 form.
Print Advertisement (Newspaper, Magazine, etc.)
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Triggers CCP
1 business days
While print ads are not enumerated by name, the R&R definition of public marketing uses 'includes but is not limited to' language, encompassing any public-facing advertising. Classified as TRIGGERS consistent with the broad definition.
Direct Mail Campaign
"Public Marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites"
Unknown
-
Direct mail is not explicitly addressed in retrieved primary sources. The 'includes but is not limited to' language in the R&R could encompass direct mail, but classification cannot be confirmed without an explicit source.
One-to-One Communication with Another Broker or Client
"one-to-one promotion between these licensees and their clients, is not considered public advertising"
Doesn't Trigger
-
Explicitly exempt per CCP FAQ Flyer: one-to-one promotion between licensees and their clients is not considered public advertising and does not trigger CCP.